blanc:chroma brightening UV cushion compact SPF50 PA+++

shu uemura’s first brightening cushion foundation
building on our foundation legend, shu uemura introduces a blanc:chroma brightening UV cushion foundation - the brand’s first liquid-in-compact foundation with brightening actives and high coverage. our new blanc:chroma brightening UV cushion foundation manages to achieve a high level of coverage while keeping the beautiful finish of a liquid formula. this innovative formula was achieved thanks to the brand’s ceaseless effort to design applicators that optimize the make-up finish and best suites the foundation. together with our new generation cushion system, flawless coverage without compromising on radiance can be achieved anytime, anywhere - even without special techniques.

artist insight

Yuji Asanointernational chief make-up artist / product designer

“I wanted to create an application puff which delivers visible coverage and beautiful natural radiance that are achievable for every woman effortlessly and without special technique.”

blanc:chroma
brightening
UV cushion foundation

full set / rm190
refill foundation / rm140



nylon powder just right size to conceal pores with soft-focus effect. ^image amino acid coated pigments these pigments boasts good affinity with the skin and nylon powder to cover uneven skin tone. ^image	brightening liquid complex radiant powder evenly dispersed in the liquid ingredient which amplifies the brightness.


melano SW + vitamin CG brightening active ingredients target dark spots for anti-pigmentation effect.	less UV filters yet high UV protection low amount of UV filters evenly infused in the foundation veil to protect the skin with comfortable texture.

RESULTS

instantly brighten up
flawless coverage – radiance – SPF 50+ PA+++

brighten up your complexion with high coverage and high protection^*1.

• unique “blanc:chroma cushion puff” designed by shu ATELIER that effortlessly builds flawless coverage without losing the radiance.
• formulated with brightening actives, melano SW and vitamin CG to refresh the skin instantly and reveal its brightness after 1 month use.

*1 SPF50+ PA+++

“beautiful tools, beautiful finish”

a unique puff with plush pile of baby-hairs that holds and discharges the liquid formula,
keeping its original fresh, radiant texture in every touch.

soft touch thanks to each nylon flock
created with softening process in dense pile.

application method: press & brighten up

gently press this unique puff to build flawless
coverage while keeping radiance.

new innovative
cushion mechanism^*

easy to pick up and control the dosage

auto-wiper

control the pick up amount

auto-dispenser

thanks to the new non-woven fiber matrix and its bounciness, it holds foundation and allows suitable amount of formula to be pumped up and picked up by the puff

^*patent pending